Over the course of the next 12 days I’ll be posting 12 future thinking concepts and applying the same methods I’ve been practicing with the various Ted Talks. Why? Cause it’s freakin fun and pointless, that’s why!
Day Seven – 99 Problems but a Pitch ain’t One
Do you love sales and marketing? I do.
Actually, I don’t. However, I do love reading.
In today’s modern world we are no longer spoken to, we are sold to. From media, opinion pieces and pundits, to direct sales approaches.
And there’s a science behind it. Using a bajillion different skills / observations, the customer is disarmed across a multiple of methods.
Mirroring – copying a person’s gestures / body posture, slowly disarms and possibly sets up a situation where they might agree with you only on the basis of how you subconsciously remind them of themselves. (its more complicated than that but that’s the gist)
NLP – Neuro linguistic Programming – if I was to summarize this, its the equivalent of trying to use ‘hypnotism’ yet not hypnotism. It’s the ‘I like that sort of language’ that people subconsciously think when hearing it.
When used on ourselves, it is about affecting our own patterns of behavior. And on others, it’s pretty much underhanded trickery. Well, that is depending upon purpose, however whenever the general use is to make the sale or get laid, NLP has a pretty bad rap.
Let’s just add a real definition (from http://www.nlpco.com/ : Neuro-Linguistic Programming (NLP) is the science of modelling the patterns of human behavior. NLP explores the inner workings of the human mind: how we think, how we develop our desires, goals and fears and how we motivate ourselves, make connections, and give meaning to our experiences.
This sort of reminds me of The Secret. (summarized as: mentally imagining your goal)
I read/absorbed a ton of this kind of literature over the years. Everything ever written by Covey (probably best known for 7 Habits), every audio produced by Tony Robbins (I admit I liked the unlimited ideas), the Rich Dad Poor Dad series, conversational techniques (you like that, how so?), the art of negotiation (let’s take something you agree with and slowly make associations to the question at hand) and that old fashioned method known as subliminal messaging (sexy). (I wonder what kind of permanent damage that’s done)
So it shouldn’t come as a big surprise when concepts like the “elevator pitch” get shrunk down to the ‘one word pitch’. If you want to sell yourself, people don’t have the benefit of focus anymore, it needs to be shrunk down onto a single idea that’s easily remembered.
So what does this mean for our society? (Note: every society will have a different level with which these skill sets are being applied)
Ironically enough, not a whole lot. If it’s done properly.
However, in the case of making a ‘guilt’ based pitch and the person simply can’t comply. Well, you might end up with feeling additional guilt, jealousy, feelings of being incomplete. This isn’t enough to alter any systems or to even make a case. However, there is something to be said about it when its everywhere.
In the world of say, professional.. boxing.
Let’s say some girl is a great shadow boxer, she likes to throw fists before going to bed at night. She’s also a great street fighter and has been known to fight the random drunken brawl. However, she is an amateur.
Now we place this person into a professional boxing ring fighting against a professional boxer. As expected, the pro woman will wallop the amateur.
Without proper training, one can no longer ‘just get by’. There are dozens of moves that might be deemed unintuitive, so without someone to point them out or show the method, the amateur might simply never encounter it in self practice.
The same may go, in a world where there are people who are trained to sell / intimidate / negotiate / utilize methods to get their point across. It’s everywhere and its easy to see why people like to shop through the internet.
99 Problems but a Pitch ain’t One